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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Lebanon Connecticut

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO can benefit your organization in several ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston provides the expert SEO services that you require. Johnston is surely an experienced professional that has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll receive the Search marketing services you need.

      Johnston takes a three-step strategy to SEO. On-page optimization is step one of your process. This process involves making changes to some site to be able to improve its search engine results. On-page optimization can present search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is ways to show search engines that your internet site is a trustworthy method to obtain information.

      The third step is local search engine optimisation. This really is required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be able to get the help that you require. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will assist you to see which search terms are yielding the greatest results. It will reveal to you how your search rankings have already been improving from month to month.

      Google Analytics will probably be installed on your blog, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to find out what number of the website visitors to your site are discovering your website via search engines like google.

      If you’re considering utilizing Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis will also compare your blog to competing sites. Simply because this consultation is going to be free of charge, there is absolutely no cause of you do not to make the most of it.

      It’s essential for your company to get optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any business. Whether you manage a large national company or a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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