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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Lakeville Connecticut
Tom Johnston Can Be Your Best Option For SEO
Professional SEO may benefit your company in several ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, bad quality SEO might be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll receive the Search engine optimization services you want.
Johnston requires a three-step strategy to SEO. On-page optimization is the first step in the process. This technique involves making changes to some site so that you can improve its search engine results. On-page optimization is capable of showing the major search engines what your web site needs to be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, including creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many components of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your website is a reliable method to obtain information.
The 3rd step is local search engine marketing. This can be required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the assistance you need. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will allow you to see which search terms are yielding ideal results. It is going to demonstrate the way your search rankings are already improving from month to month.
Google Analytics will probably be placed on your web site, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to discover how many of the targeted traffic to your website have found your website via search engines like yahoo.
If you’re considering working with Tom Johnston, it is possible to contact him to get a free video analysis of your own site. The analysis will likely compare your blog to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no reason for you do not to make the most of it.
It’s essential for your organization to get optimized for search engines. Strong SEO is important to the healthiness of any company. Whether you run a large national company or even a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- White Hat
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- Link Building