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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Haddam Connecticut

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston provides the expert SEO services you need. Johnston is an experienced professional that has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll get the Search marketing services you want.

      Johnston has a three-step method of SEO. On-page optimization is step one from the process. This process involves making changes to your site in order to improve its search engine rankings. On-page optimization can show search engines like yahoo what your website should be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many components of off-page optimization is building links. Off-page optimization is a way to show search engines that your website is a trustworthy way to obtain information.

      The third step is local search engine optimization. This really is necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll can get the support that you desire. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It is going to explain to you the way your search rankings are already improving from month to month.

      Google Analytics will likely be attached to your blog, which implies it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to view what percentage of the website visitors to your web site have realized your site via search engines like yahoo.

      If you’re considering working with Tom Johnston, you can contact him for a free video analysis of the site. The analysis may also compare your web site to competing sites. Because this consultation will likely be absolutely free, there is no cause of you not to benefit from it.

      It’s essential for your company to get optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any organization. Whether you run a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.

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