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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Farmington Connecticut

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO may benefit your company in many ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, bad quality SEO can be damaging to your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is definitely an experienced professional that has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll receive the SEO services you require.

      Johnston takes a three-step method of SEO. On-page optimization is step one of your process. This procedure involves making changes to some site so that you can improve its search engine rankings. On-page optimization can show search engines what your site must be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many aspects of off-page optimization is link-building. Off-page optimization is a method to show search engines that your site is a reliable source of information.

      The 3rd step is local search engine optimisation. This really is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll get the help that you need. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will assist you to see which search terms are yielding the best results. It will also reveal to you the way your search rankings are already improving from month to month.

      Google Analytics will likely be set up on your website, meaning it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to discover what number of the people to your blog have realized your website via search engine listings.

      If you’re considering utilizing Tom Johnston, you may contact him for a free video analysis of your site. The analysis will even compare your site to competing sites. As this consultation is going to be free of charge, there is no cause of you do not to take full advantage of it.

      It’s necessary for your organization to get optimized for search engines. Strong SEO is essential to the health of any business. Whether you run a large national company or possibly a small, locally-based company, you can rely Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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