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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Essex Connecticut

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will manage to benefit your organization in many ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, poor quality SEO can be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll have the SEO services you require.

      Johnston needs a three-step strategy to SEO. On-page optimization is the initial step in the process. This process involves making changes to your site to be able to improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your web site must be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your website is a trustworthy supply of information.

      The 3rd step is local search engine optimization. This really is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll can get the services that you need. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will help you to see which search terms are yielding greatest results. It will reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics will probably be set up on your website, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to see what number of the website visitors to your blog have found your site via search engines.

      If you’re thinking about working together with Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will even compare your web site to competing sites. As this consultation will be totally free, there is not any reason behind you do not to take advantage of it.

      It’s vital for your organization to get optimized for search engines like google. Strong SEO is essential to the health of any organization. Whether you have a huge national company or a small, locally-based company, you can depend on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to learn more.

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