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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving East Killingly Connecticut

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO can benefit your organization in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, bad quality SEO can be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is definitely an experienced professional which has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll receive the SEO services you want.

      Johnston requires a three-step strategy to SEO. On-page optimization is step one of your process. This process involves making changes into a site in order to improve its search engine ranking positions. On-page optimization can show the major search engines what your website must be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, like creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the main aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines that your website is a trustworthy source of information.

      The third step is local seo. This is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be able to get the help that you desire. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will allow you to see which search terms are yielding the best results. It will show you the way your search rankings happen to be improving from month to month.

      Google Analytics will probably be installed on your web site, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to find out how many of the visitors to your site have found your site via search engines.

      If you’re enthusiastic about utilizing Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will also compare your blog to competing sites. Simply because this consultation will probably be totally free, there is absolutely no cause of you do not to take full advantage of it.

      It’s necessary for your business to get optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any company. Whether you run a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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