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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving East Killingly Connecticut

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, sub-standard SEO might be damaging for your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is surely an experienced professional that has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll obtain the Search engine optimization services you require.

      Johnston has a three-step approach to SEO. On-page optimization is step one of your process. This procedure involves making changes to some site to be able to improve its search engine results. On-page optimization can show search engines what your site must be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is ways to show search engines that your website is a trustworthy supply of information.

      The third step is local search engine marketing. This really is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll get the support that you desire. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will enable you to see which search phrases are yielding the greatest results. It will likewise explain to you the way your search rankings have already been improving from month to month.

      Google Analytics will probably be attached to your web site, meaning it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to see what number of the website visitors to your blog have found your site via search engines like google.

      If you’re considering working with Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will likely compare your site to competing sites. Simply because this consultation will likely be totally free, there is absolutely no reason for you not to benefit from it.

      It’s important for your organization to be optimized for search engines like google. Strong SEO is important to the fitness of any business. Whether you manage a large national company or a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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