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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving East Hartland Connecticut
Tom Johnston Is The Smart Choice For SEO
Professional SEO may benefit your business in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, bad quality SEO might be damaging to your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll receive the Search marketing services you want.
Johnston needs a three-step procedure for SEO. On-page optimization is the first step of the process. This procedure involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can present the major search engines what your website must be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy method to obtain information.
The 3rd step is local seo. This can be necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be capable of getting the assistance you need. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will enable you to see which search terms are yielding ideal results. It will likewise explain to you the way your search rankings have already been improving from month to month.
Google Analytics will probably be set up on your site, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to view how many of the people to your website have found your blog via search engines like yahoo.
If you’re considering dealing with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will even compare your website to competing sites. Since this consultation will be free of charge, there is no reason behind you do not to benefit from it.
It’s necessary for your company being optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any company. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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