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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Collinsville Connecticut
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO can benefit your business in many ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is surely an experienced professional which has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll have the Search marketing services you require.
Johnston requires a three-step method of SEO. On-page optimization is the initial step from the process. This technique involves making changes to some site to be able to improve its search engine results. On-page optimization can show search engines like yahoo what your web site must be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, including creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your website is a trustworthy supply of information.
The 3rd step is local search engine optimisation. This really is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be capable of getting the assistance that you require. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will assist you to see which search terms are yielding ideal results. It will show you the way your search rankings happen to be improving from month to month.
Google Analytics will be set up on your site, which means it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to see how many of the people to your website have found your site via search engines like google.
If you’re interested in working together with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis may also compare your web site to competing sites. As this consultation will probably be free of charge, there is no reason behind you do not to make the most of it.
It’s vital for your small business being optimized for search engine listings. Strong SEO is vital to the fitness of any company. Whether you run a large national company or even a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.
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