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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Canton Connecticut

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is definitely an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll get the SEO services you require.

      Johnston has a three-step method of SEO. On-page optimization is step one of your process. This process involves making changes to some site as a way to improve its search engine results. On-page optimization can present search engines like Google what your site must be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, like creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your internet site is a trustworthy supply of information.

      The third step is local search engine marketing. This is certainly required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll get the help that you require. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will enable you to see which search phrases are yielding the best results. It is going to explain to you the way your search rankings have been improving from month to month.

      Google Analytics will probably be placed on your blog, which means it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to see what percentage of the people to your website are finding your blog via search engines like yahoo.

      If you’re considering working with Tom Johnston, you can contact him to get a free video analysis of your own site. The analysis may also compare your blog to competing sites. Since this consultation will probably be totally free, there is not any cause of you not to make the most of it.

      It’s necessary for your company to become optimized for search engines like yahoo. Strong SEO is important to the health of any organization. Whether you have a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.

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