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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Canterbury Connecticut
Tom Johnston Is Your Best Option For SEO
Professional SEO may benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search marketing services you want.
Johnston requires a three-step procedure for SEO. On-page optimization is the first task from the process. This technique involves making changes to your site as a way to improve its search engine results. On-page optimization can show search engines what your blog must be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your internet site is a reliable way to obtain information.
The third step is local seo. This is important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be capable of getting the assistance that you desire. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to see how your website is performing. This will allow you to see which search phrases are yielding ideal results. It will likewise show you the way your search rankings have already been improving from month to month.
Google Analytics will likely be installed on your site, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to discover what number of the people to your website have realized your site via search engines like yahoo.
If you’re considering working together with Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will also compare your site to competing sites. Because this consultation will likely be free of charge, there is absolutely no basis for you not to make the most of it.
It’s essential for your organization to become optimized for search engines. Strong SEO is vital to the healthiness of any organization. Whether you run a huge national company or a small, locally-based company, you can rely on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- SEO Consultant Services
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- White Hat
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- Link Building