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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Broad Brook Connecticut

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO may benefit your small business in many ways. SEO can generate leads, increase traffic to your site, and deliver a much better user experience. However, poor quality SEO might be damaging for your site. Tom Johnston can provide the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll get the Search marketing services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is the first task of the process. This technique involves making changes into a site so that you can improve its search engine rankings. On-page optimization can present search engines like Google what your blog ought to be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, such as creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a way to show search engines like yahoo that your site is a reliable supply of information.

      The next step is local search engine optimisation. This is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the services that you desire. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will allow you to see which keyphrases are yielding ideal results. It will likewise explain to you the way your search rankings have already been improving from month to month.

      Google Analytics is going to be set up on your web site, which implies it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the visitors to your web site have realized your blog via search engines like yahoo.

      If you’re considering working with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will also compare your website to competing sites. Since this consultation will probably be absolutely free, there is no reason behind you not to take full advantage of it.

      It’s essential for your company being optimized for search engines like google. Strong SEO is important to the healthiness of any company. Whether you operate a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.

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