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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Bozrah Connecticut

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO can benefit your business in several ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, poor quality SEO could be damaging to the site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is definitely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll obtain the Search engine optimization services you need.

      Johnston needs a three-step procedure for SEO. On-page optimization is the first task of your process. This process involves making changes to a site to be able to improve its search engine rankings. On-page optimization can present the major search engines what your web site ought to be ranking for. There are several on-page optimization techniques that could increase your site’s rankings, for example creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary components of off-page optimization is link-building. Off-page optimization is a means to show search engines that your website is a reliable source of information.

      The next step is local search engine optimization. This is important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be able to get the support you need. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will enable you to see which search terms are yielding ideal results. It is going to demonstrate how your search rankings have already been improving from month to month.

      Google Analytics will be set up on your blog, which implies it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the targeted traffic to your website are discovering your blog via search engine listings.

      If you’re thinking about working together with Tom Johnston, you can contact him to get a free video analysis of your own site. The analysis may also compare your website to competing sites. Simply because this consultation will probably be totally free, there is absolutely no cause of you do not to make the most of it.

      It’s necessary for your organization to become optimized for search engines. Strong SEO is important to the fitness of any business. Whether you operate a large national company or even a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.

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