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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Bantam Connecticut

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will manage to benefit your business in several ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, poor quality SEO can be damaging to your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you require.

      Johnston takes a three-step strategy to SEO. On-page optimization is the initial step in the process. This procedure involves making changes to your site so that you can improve its search engine rankings. On-page optimization is capable of showing the major search engines what your web site should be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your website is a trustworthy source of information.

      The third step is local search engine optimization. This can be required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the services you need. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will allow you to see which keyphrases are yielding greatest results. It will show you how your search rankings have been improving from month to month.

      Google Analytics will be set up on your blog, which implies it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the website visitors to your web site have realized your blog via search engine listings.

      If you’re interested in working together with Tom Johnston, you may contact him for any free video analysis of your site. The analysis will even compare your web site to competing sites. Simply because this consultation will probably be absolutely free, there is no reason behind you not to take full advantage of it.

      It’s vital for your business to get optimized for search engines like google. Strong SEO is important to the health of any business. Whether you operate a large national company or even a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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