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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Ashford Connecticut

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your small business in many ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, bad quality SEO may be damaging to your site. Tom Johnston offers the expert SEO services that you desire. Johnston is definitely an experienced professional which has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll obtain the Search engine optimization services you need.

      Johnston needs a three-step approach to SEO. On-page optimization is the first task in the process. This technique involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your website should be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines that your internet site is a trustworthy supply of information.

      The next step is local search engine marketing. This really is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll can get the services that you desire. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will assist you to see which keyphrases are yielding the greatest results. It is going to reveal to you how your search rankings have already been improving from month to month.

      Google Analytics is going to be set up on your site, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to view what number of the visitors to your website are discovering your website via search engines like yahoo.

      If you’re considering utilizing Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis may also compare your blog to competing sites. Since this consultation is going to be absolutely free, there is absolutely no basis for you not to take full advantage of it.

      It’s important for your business to be optimized for search engine listings. Strong SEO is important to the fitness of any business. Whether you manage a large national company or even a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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