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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Ansonia Connecticut
Tom Johnston Is The Best Choice For SEO
Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, bad quality SEO may be damaging for your site. Tom Johnston offers the expert Search marketing services that you need. Johnston is surely an experienced professional that has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll get the Search marketing services you require.
Johnston takes a three-step approach to SEO. On-page optimization is step one in the process. This technique involves making changes to your site to be able to improve its search engine results. On-page optimization can show search engines like Google what your web site ought to be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your site is a reliable supply of information.
Your third step is local search engine optimisation. This is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be able to get the support that you desire. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will assist you to see which search terms are yielding the best results. It is going to show you the way your search rankings have been improving from month to month.
Google Analytics will likely be set up on your website, which suggests it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to view what number of the visitors to your site have realized your blog via search engines.
If you’re considering working with Tom Johnston, it is possible to contact him for the free video analysis of your site. The analysis will even compare your site to competing sites. As this consultation is going to be absolutely free, there is no reason for you do not to take advantage of it.
It’s essential for your small business to get optimized for search engines like google. Strong SEO is crucial to the healthiness of any company. Whether you operate a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.
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Search Engine Optimization
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- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- White Hat
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