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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Yosemite National Park California

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase web traffic to the site, and deliver a greater user experience. However, bad quality SEO can be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is surely an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll get the Search marketing services you require.

Johnston requires a three-step strategy to SEO. On-page optimization is the initial step of your process. This method involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your web site must be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable supply of information.

The third step is local search engine optimisation. This is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll get the help you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will assist you to see which search terms are yielding the best results. It will explain to you how your search rankings have been improving from month to month.

Google Analytics will be installed on your site, which means it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the targeted traffic to your web site have realized your web site via search engines.

If you’re enthusiastic about dealing with Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis will even compare your blog to competing sites. As this consultation will probably be absolutely free, there is no cause of you do not to take advantage of it.

It’s important for your small business to get optimized for search engine listings. Strong SEO is crucial to the fitness of any company. Whether you manage a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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