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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Woodbridge California

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO will benefit your company in many ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, bad quality SEO may be damaging to the site. Tom Johnston can provide the expert SEO services you need. Johnston is definitely an experienced professional which has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll have the SEO services you require.

Johnston has a three-step procedure for SEO. On-page optimization is the first task of the process. This technique involves making changes to a site as a way to improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your site must be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your internet site is a reliable source of information.

Your third step is local search engine marketing. This can be essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll can get the services you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will help you to see which search phrases are yielding the greatest results. It is going to demonstrate the way your search rankings happen to be improving from month to month.

Google Analytics will likely be set up on your blog, which implies it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to view what number of the targeted traffic to your website have found your site via search engine listings.

If you’re thinking about working together with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will also compare your blog to competing sites. As this consultation will likely be free of charge, there is absolutely no basis for you not to benefit from it.

It’s essential for your organization to get optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any business. Whether you operate a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.

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