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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Wilton California

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase traffic to the site, and deliver a better user experience. However, low quality SEO can be damaging to the site. Tom Johnston offers the expert SEO services that you desire. Johnston is an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll get the Search marketing services you require.

Johnston requires a three-step strategy to SEO. On-page optimization is the first task in the process. This technique involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your site must be ranking for. There are many on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many aspects of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your internet site is a trustworthy source of information.

The 3rd step is local search engine optimisation. This really is important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be capable of getting the help that you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will help you to see which search terms are yielding ideal results. It will also explain to you the way your search rankings are already improving from month to month.

Google Analytics is going to be attached to your site, which means it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what percentage of the people to your web site have realized your site via search engines like yahoo.

If you’re thinking about working together with Tom Johnston, you can contact him to get a free video analysis of your own site. The analysis will even compare your site to competing sites. Because this consultation will be free of charge, there is not any basis for you not to take full advantage of it.

It’s necessary for your company to get optimized for search engine listings. Strong SEO is essential to the health of any organization. Whether you run a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.

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