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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Whittier California

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO may benefit your business in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, sub-standard SEO can be damaging to your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is surely an experienced professional which has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll receive the SEO services you require.

Johnston requires a three-step approach to SEO. On-page optimization is the initial step of your process. This process involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your website should be ranking for. There are many on-page optimization techniques that can improve your site’s rankings, such as creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your website is a trustworthy supply of information.

The 3rd step is local seo. This really is important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll get the assistance you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will allow you to see which search terms are yielding the best results. It will likewise reveal to you how your search rankings have been improving from month to month.

Google Analytics will probably be placed on your blog, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to see what percentage of the targeted traffic to your website are finding your site via search engines.

If you’re considering working together with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will even compare your blog to competing sites. Because this consultation will be totally free, there is not any reason for you do not to make the most of it.

It’s vital for your small business to get optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any business. Whether you manage a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to learn more.

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