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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Westmorland California

Tom Johnston Is Your Best Option For SEO

Professional SEO can benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a much better user experience. However, low quality SEO could be damaging for your site. Tom Johnston provides the expert SEO services that you desire. Johnston is undoubtedly an experienced professional which has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll get the SEO services you require.

Johnston takes a three-step strategy to SEO. On-page optimization is the first step of the process. This method involves making changes to a site in order to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your web site must be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your site is a trustworthy supply of information.

The next step is local search engine optimization. This really is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll can get the help that you require. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will enable you to see which search phrases are yielding the best results. It will likewise reveal to you how your search rankings are already improving from month to month.

Google Analytics will be attached to your website, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to see what number of the website visitors to your blog have found your site via search engines.

If you’re thinking about working with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will likely compare your site to competing sites. Since this consultation is going to be absolutely free, there is not any cause of you do not to take full advantage of it.

It’s essential for your organization being optimized for search engines like google. Strong SEO is essential to the fitness of any company. Whether you have a huge national company or even a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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