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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving West Hollywood California

Tom Johnston Is The Best Option For SEO

Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll get the SEO services you require.

Johnston requires a three-step strategy to SEO. On-page optimization is step one of your process. This procedure involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your blog ought to be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your internet site is a reliable method to obtain information.

The third step is local search engine optimisation. This really is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be able to get the support that you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will allow you to see which search phrases are yielding greatest results. It will also show you the way your search rankings have been improving from month to month.

Google Analytics will probably be installed on your blog, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the targeted traffic to your web site have found your site via search engine listings.

If you’re enthusiastic about working with Tom Johnston, you may contact him for the free video analysis of your site. The analysis will even compare your blog to competing sites. Simply because this consultation is going to be absolutely free, there is no cause of you not to make the most of it.

It’s essential for your business being optimized for search engines. Strong SEO is crucial to the health of any company. Whether you run a large national company or even a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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