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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Weott California

Tom Johnston Is Your Best Option For SEO

Professional SEO will manage to benefit your business in many ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, low quality SEO can be damaging to the site. Tom Johnston provides the expert SEO services you need. Johnston is surely an experienced professional which has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll receive the Search marketing services you will need.

Johnston has a three-step strategy to SEO. On-page optimization is the first task from the process. This process involves making changes to a site to be able to improve its search engine results. On-page optimization can present search engines what your website needs to be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a way to show search engines that your site is a reliable way to obtain information.

The third step is local seo. This can be essential for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll can get the assistance that you require. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to show you how your search rankings have already been improving from month to month.

Google Analytics is going to be set up on your web site, which implies it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to view what percentage of the website visitors to your web site have found your blog via search engines like google.

If you’re considering dealing with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will even compare your web site to competing sites. Because this consultation is going to be absolutely free, there is not any reason for you do not to take advantage of it.

It’s necessary for your small business to get optimized for search engine listings. Strong SEO is vital to the healthiness of any company. Whether you run a sizable national company or even a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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  • 40.323964
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  • Humboldt
  • Weott
  • California
  • CA