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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Weldon California

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, poor quality SEO may be damaging to the site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is definitely an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll receive the Search engine optimization services you will need.

Johnston has a three-step approach to SEO. On-page optimization is step one from the process. This procedure involves making changes to your site as a way to improve its search engine rankings. On-page optimization can show search engines like Google what your site ought to be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is a method to show search engines like google that your internet site is a reliable source of information.

The next step is local seo. This can be required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll can get the assistance that you need. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will assist you to see which search phrases are yielding ideal results. It will likewise reveal to you how your search rankings are already improving from month to month.

Google Analytics will likely be attached to your web site, which means it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what number of the targeted traffic to your website are finding your blog via search engines like yahoo.

If you’re considering dealing with Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will likely compare your blog to competing sites. As this consultation will likely be totally free, there is no reason behind you not to make the most of it.

It’s essential for your small business to become optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you operate a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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