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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Walnut California

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will manage to benefit your organization in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, poor quality SEO may be damaging for your site. Tom Johnston can provide the expert SEO services that you need. Johnston is surely an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll obtain the Search engine optimization services you will need.

      Johnston requires a three-step approach to SEO. On-page optimization is the first step of your process. This method involves making changes to some site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your website ought to be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a way to show search engines like yahoo that your internet site is a reliable method to obtain information.

      The 3rd step is local search engine marketing. This is essential for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll can get the help that you desire. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics will probably be placed on your site, meaning it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to find out what number of the visitors to your website are discovering your website via search engines like google.

      If you’re enthusiastic about working with Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will even compare your site to competing sites. Since this consultation will probably be free of charge, there is no basis for you do not to take full advantage of it.

      It’s necessary for your business to get optimized for search engines like yahoo. Strong SEO is vital to the fitness of any company. Whether you run a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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