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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Wallace California

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will manage to benefit your organization in a number of ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, low quality SEO could be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is definitely an experienced professional which has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll receive the SEO services you will need.

      Johnston requires a three-step approach to SEO. On-page optimization is the first step of the process. This procedure involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can display search engines what your blog needs to be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is ways to show search engines that your site is a reliable source of information.

      Your third step is local search engine marketing. This can be required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be capable of getting the help that you desire. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will enable you to see which keyphrases are yielding the best results. It will also demonstrate the way your search rankings have already been improving from month to month.

      Google Analytics will be installed on your web site, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the targeted traffic to your blog have realized your blog via search engine listings.

      If you’re considering working with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis will even compare your site to competing sites. Because this consultation will probably be absolutely free, there is absolutely no reason behind you do not to take advantage of it.

      It’s important for your small business being optimized for search engine listings. Strong SEO is important to the health of any business. Whether you manage a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to find out more.

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