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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Villa Park California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO may benefit your small business in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, low quality SEO can be damaging to the site. Tom Johnston can provide the expert Search marketing services you need. Johnston is surely an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the Search engine optimization services you need.

Johnston has a three-step strategy to SEO. On-page optimization is step one of your process. This procedure involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site should be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your site is a trustworthy source of information.

The next step is local search engine marketing. This is certainly essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be able to get the help that you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will help you to see which keyphrases are yielding the best results. It is going to demonstrate how your search rankings have been improving from month to month.

Google Analytics will likely be installed on your website, which means it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out what number of the people to your blog have realized your website via search engines like google.

If you’re considering working with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis may also compare your blog to competing sites. Because this consultation is going to be totally free, there is absolutely no cause of you do not to benefit from it.

It’s necessary for your organization to become optimized for search engines. Strong SEO is vital to the health of any company. Whether you run a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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