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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Union City California

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO may benefit your company in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is an experienced professional that has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll obtain the Search marketing services you need.

Johnston requires a three-step approach to SEO. On-page optimization is step one from the process. This process involves making changes to your site to be able to improve its search engine rankings. On-page optimization can present the major search engines what your website must be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your internet site is a trustworthy way to obtain information.

The 3rd step is local seo. This can be necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be capable of getting the services you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will allow you to see which search phrases are yielding the greatest results. It will also show you how your search rankings have already been improving from month to month.

Google Analytics will likely be installed on your website, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to see what number of the visitors to your blog are discovering your website via search engines like yahoo.

If you’re considering working with Tom Johnston, you are able to contact him for any free video analysis of the site. The analysis will likely compare your blog to competing sites. Simply because this consultation is going to be totally free, there is absolutely no basis for you do not to take full advantage of it.

It’s important for your small business to become optimized for search engines like google. Strong SEO is essential to the healthiness of any company. Whether you operate a huge national company or even a small, locally-based company, you can depend on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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