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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Twin Peaks California

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO will benefit your company in a number of ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, bad quality SEO may be damaging to the site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll obtain the Search engine optimization services you need.

Johnston requires a three-step method of SEO. On-page optimization is step one in the process. This method involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can show search engines what your site must be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many components of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your site is a trustworthy way to obtain information.

The third step is local search engine optimization. This is certainly important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be able to get the help that you desire. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will assist you to see which search phrases are yielding ideal results. It will also demonstrate the way your search rankings have already been improving from month to month.

Google Analytics is going to be placed on your web site, meaning it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the people to your site are discovering your site via search engine listings.

If you’re interested in working with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis will also compare your site to competing sites. Simply because this consultation will probably be free of charge, there is no basis for you not to benefit from it.

It’s necessary for your business to become optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you manage a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • CA