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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Turlock California

Tom Johnston Is The Best Choice For SEO

Professional SEO may benefit your company in several ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, bad quality SEO could be damaging in your site. Tom Johnston can provide the expert SEO services that you need. Johnston is undoubtedly an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll get the Search marketing services you want.

Johnston needs a three-step strategy to SEO. On-page optimization is the initial step from the process. This method involves making changes into a site so that you can improve its search engine results. On-page optimization can present the major search engines what your web site should be ranking for. There are several on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your site is a reliable way to obtain information.

Your third step is local search engine marketing. This can be necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll can get the assistance that you need. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to explain to you the way your search rankings are already improving from month to month.

Google Analytics will likely be placed on your web site, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the targeted traffic to your site are discovering your web site via search engine listings.

If you’re enthusiastic about working together with Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis will even compare your site to competing sites. Since this consultation is going to be absolutely free, there is not any cause of you do not to benefit from it.

It’s essential for your small business being optimized for search engines. Strong SEO is essential to the healthiness of any business. Whether you have a big national company or a small, locally-based company, you can rely Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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