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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Tupman California

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO may benefit your organization in numerous ways. SEO can generate leads, get more traffic for your site, and deliver an improved user experience. However, poor quality SEO might be damaging to the site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is an experienced professional that has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll get the Search marketing services you need.

Johnston has a three-step strategy to SEO. On-page optimization is the first step in the process. This process involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your website needs to be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your site is a trustworthy way to obtain information.

Your third step is local search engine optimization. This can be essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be able to get the help you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will assist you to see which search terms are yielding greatest results. It will also demonstrate how your search rankings are already improving from month to month.

Google Analytics will be placed on your site, which implies it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the people to your blog are finding your blog via search engines.

If you’re thinking about working together with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis may also compare your website to competing sites. Since this consultation will likely be free of charge, there is absolutely no basis for you do not to take advantage of it.

It’s important for your organization to become optimized for search engine listings. Strong SEO is vital to the fitness of any company. Whether you operate a huge national company or possibly a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.

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