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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Truckee California

Tom Johnston Is The Best Option For SEO

Professional SEO will benefit your business in many ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, bad quality SEO may be damaging to your site. Tom Johnston provides the expert SEO services that you require. Johnston is an experienced professional that has been working in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll get the SEO services you require.

Johnston has a three-step procedure for SEO. On-page optimization is the initial step from the process. This process involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can show the major search engines what your web site should be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy method to obtain information.

Your third step is local search engine marketing. This really is required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll get the help that you desire. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will help you to see which search phrases are yielding greatest results. It will also demonstrate the way your search rankings happen to be improving from month to month.

Google Analytics will be set up on your blog, meaning it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what percentage of the people to your blog are finding your website via search engines.

If you’re enthusiastic about utilizing Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will likely compare your website to competing sites. As this consultation is going to be free of charge, there is absolutely no reason for you not to benefit from it.

It’s vital for your business being optimized for search engines like google. Strong SEO is vital to the fitness of any business. Whether you run a big national company or possibly a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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