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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Topanga California

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, poor quality SEO may be damaging in your site. Tom Johnston provides the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll receive the Search marketing services you want.

Johnston requires a three-step method of SEO. On-page optimization is the initial step in the process. This technique involves making changes into a site to be able to improve its search engine results. On-page optimization can display search engines like Google what your site ought to be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your website is a reliable method to obtain information.

Your third step is local search engine optimisation. This is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll get the help that you desire. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will assist you to see which search terms are yielding the best results. It will likewise demonstrate the way your search rankings happen to be improving from month to month.

Google Analytics will be set up on your web site, which implies it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the targeted traffic to your web site have found your site via search engines.

If you’re thinking about working together with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will likely compare your website to competing sites. Because this consultation will likely be free of charge, there is not any reason behind you do not to benefit from it.

It’s necessary for your business to become optimized for search engines like google. Strong SEO is essential to the health of any organization. Whether you manage a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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