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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Tomales California
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO may benefit your business in a number of ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, low quality SEO could be damaging to the site. Tom Johnston can offer the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll obtain the Search marketing services you require.
Johnston takes a three-step strategy to SEO. On-page optimization is the first step from the process. This process involves making changes into a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your blog must be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a method to show search engines like google that your internet site is a trustworthy method to obtain information.
Your third step is local search engine optimization. This can be essential for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll can get the help that you desire. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will enable you to see which search phrases are yielding ideal results. It will likewise show you how your search rankings have been improving from month to month.
Google Analytics will be placed on your website, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to view how many of the website visitors to your website have realized your site via search engines like google.
If you’re enthusiastic about utilizing Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis may also compare your website to competing sites. As this consultation will probably be totally free, there is absolutely no basis for you do not to take advantage of it.
It’s essential for your business to get optimized for search engine listings. Strong SEO is crucial to the health of any organization. Whether you have a huge national company or even a small, locally-based company, you can trust Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.
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