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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Tollhouse California

Tom Johnston Is Your Smart Choice For SEO

Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, sub-standard SEO might be damaging for your site. Tom Johnston offers the expert Search marketing services you need. Johnston is surely an experienced professional which has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll receive the SEO services you require.

Johnston has a three-step method of SEO. On-page optimization is the first task in the process. This procedure involves making changes to your site so that you can improve its search engine results. On-page optimization is capable of showing the major search engines what your site needs to be ranking for. There are lots of on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your website is a trustworthy source of information.

The 3rd step is local seo. This is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be capable of getting the assistance that you require. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will help you to see which search phrases are yielding greatest results. It will show you how your search rankings happen to be improving from month to month.

Google Analytics will probably be placed on your website, meaning it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what number of the people to your site are finding your web site via search engines like yahoo.

If you’re considering working together with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will also compare your blog to competing sites. Because this consultation is going to be free of charge, there is not any reason for you not to benefit from it.

It’s necessary for your organization to get optimized for search engines. Strong SEO is vital to the fitness of any business. Whether you have a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to acquire more information.

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