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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Templeton California

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your business in many ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is surely an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search marketing services you require.

      Johnston has a three-step approach to SEO. On-page optimization is the first step of the process. This process involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can show the major search engines what your site needs to be ranking for. There are numerous on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many components of off-page optimization is building links. Off-page optimization is a method to show search engines that your internet site is a reliable source of information.

      The 3rd step is local search engine marketing. This is certainly necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll be able to get the assistance you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will enable you to see which search terms are yielding the greatest results. It will also show you how your search rankings have already been improving from month to month.

      Google Analytics is going to be set up on your web site, meaning it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to find out how many of the people to your web site have found your website via search engines like google.

      If you’re enthusiastic about utilizing Tom Johnston, you may contact him for any free video analysis of your site. The analysis will also compare your blog to competing sites. As this consultation will probably be free of charge, there is absolutely no cause of you not to make the most of it.

      It’s essential for your business to get optimized for search engine listings. Strong SEO is crucial to the healthiness of any organization. Whether you operate a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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      • San Luis Obispo
      • Templeton
      • California
      • CA