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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Templeton California

Tom Johnston Is The Smart Choice For SEO

Professional SEO may benefit your small business in many ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston offers the expert SEO services you need. Johnston is definitely an experienced professional that has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll obtain the Search engine optimization services you require.

Johnston takes a three-step approach to SEO. On-page optimization is the initial step in the process. This method involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your web site ought to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main elements of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your site is a trustworthy method to obtain information.

Your third step is local search engine optimization. This is required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you desire. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will enable you to see which keyphrases are yielding the greatest results. It will also show you the way your search rankings have been improving from month to month.

Google Analytics will probably be attached to your web site, which suggests it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what number of the people to your website are discovering your web site via search engines.

If you’re enthusiastic about working with Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will also compare your blog to competing sites. Since this consultation will likely be free of charge, there is absolutely no basis for you do not to make the most of it.

It’s necessary for your business to be optimized for search engines like google. Strong SEO is important to the healthiness of any business. Whether you run a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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