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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Tehachapi California

Tom Johnston Is The Smart Choice For SEO

Professional SEO will manage to benefit your company in many ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, low quality SEO can be damaging to the site. Tom Johnston can provide the expert SEO services that you need. Johnston is surely an experienced professional that has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll get the Search engine optimization services you require.

Johnston requires a three-step strategy to SEO. On-page optimization is the initial step of your process. This technique involves making changes to some site in order to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your website ought to be ranking for. There are several on-page optimization techniques that may enhance your site’s rankings, for example creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy supply of information.

Your third step is local search engine optimisation. This is certainly required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the help you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will enable you to see which search phrases are yielding the best results. It will demonstrate the way your search rankings have already been improving from month to month.

Google Analytics will probably be attached to your site, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to see how many of the targeted traffic to your website are finding your site via search engines.

If you’re thinking about dealing with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will also compare your blog to competing sites. Simply because this consultation will likely be totally free, there is absolutely no reason for you not to benefit from it.

It’s important for your organization being optimized for search engines like google. Strong SEO is vital to the healthiness of any organization. Whether you manage a large national company or a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.

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