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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Tarzana California

Tom Johnston Is Your Best Option For SEO

Professional SEO may benefit your small business in several ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, bad quality SEO can be damaging to your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is definitely an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll have the Search marketing services you will need.

Johnston needs a three-step strategy to SEO. On-page optimization is the first task of your process. This process involves making changes to your site to be able to improve its search engine rankings. On-page optimization can display search engines what your blog needs to be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a way to show search engines like google that your site is a trustworthy supply of information.

Your third step is local search engine marketing. This really is essential for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be able to get the help that you desire. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will allow you to see which search phrases are yielding greatest results. It will also explain to you how your search rankings have been improving from month to month.

Google Analytics will likely be set up on your blog, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the visitors to your web site are finding your blog via search engines.

If you’re considering utilizing Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will even compare your website to competing sites. Since this consultation will probably be free of charge, there is absolutely no reason behind you not to benefit from it.

It’s necessary for your organization being optimized for search engines. Strong SEO is vital to the health of any company. Whether you operate a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.

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