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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Sun City California

Tom Johnston Is Your Best Option For SEO

Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, bad quality SEO could be damaging in your site. Tom Johnston provides the expert SEO services that you require. Johnston is definitely an experienced professional that has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll receive the Search engine optimization services you need.

Johnston takes a three-step approach to SEO. On-page optimization is the initial step of your process. This technique involves making changes into a site as a way to improve its search engine rankings. On-page optimization can show search engines like yahoo what your blog must be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, for example creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your site is a reliable way to obtain information.

The next step is local search engine optimization. This can be essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be capable of getting the services you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will allow you to see which search terms are yielding ideal results. It will likewise explain to you the way your search rankings are already improving from month to month.

Google Analytics will be attached to your web site, which means it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to view what number of the targeted traffic to your blog have found your website via search engines like google.

If you’re thinking about working with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will also compare your blog to competing sites. Simply because this consultation will probably be absolutely free, there is no reason for you not to take full advantage of it.

It’s important for your organization to be optimized for search engines like google. Strong SEO is essential to the healthiness of any business. Whether you manage a sizable national company or even a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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