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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Sultana California

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, poor quality SEO could be damaging for your site. Tom Johnston provides the expert Search marketing services that you require. Johnston is definitely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search engine optimization services you want.

      Johnston requires a three-step method of SEO. On-page optimization is the initial step from the process. This technique involves making changes to some site as a way to improve its search engine rankings. On-page optimization can show search engines like yahoo what your blog ought to be ranking for. There are many on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your website is a trustworthy way to obtain information.

      The third step is local search engine optimization. This can be required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll get the services that you desire. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will allow you to see which search phrases are yielding ideal results. It is going to demonstrate how your search rankings are already improving from month to month.

      Google Analytics is going to be set up on your web site, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to find out what number of the people to your blog have realized your site via search engines.

      If you’re interested in utilizing Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will also compare your blog to competing sites. As this consultation is going to be free of charge, there is absolutely no basis for you do not to take advantage of it.

      It’s necessary for your organization being optimized for search engine listings. Strong SEO is essential to the health of any organization. Whether you have a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.

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