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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Stevenson Ranch California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO can benefit your organization in many ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston provides the expert SEO services that you desire. Johnston is surely an experienced professional that has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll have the SEO services you need.

Johnston takes a three-step approach to SEO. On-page optimization is step one from the process. This technique involves making changes into a site in order to improve its search engine rankings. On-page optimization can display the major search engines what your website should be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy source of information.

The 3rd step is local seo. This is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the help that you need. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will enable you to see which keyphrases are yielding the greatest results. It is going to reveal to you how your search rankings have already been improving from month to month.

Google Analytics will be placed on your web site, which implies it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to find out what number of the targeted traffic to your website have realized your blog via search engine listings.

If you’re enthusiastic about dealing with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will likely compare your blog to competing sites. Since this consultation is going to be absolutely free, there is absolutely no cause of you not to take full advantage of it.

It’s important for your business being optimized for search engines like google. Strong SEO is essential to the health of any company. Whether you operate a large national company or even a small, locally-based company, you can depend on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.

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