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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Stanford California

Tom Johnston Is The Best Option For SEO

Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver an improved user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston provides the expert SEO services that you require. Johnston is an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll receive the Search marketing services you need.

Johnston takes a three-step method of SEO. On-page optimization is the first step of the process. This method involves making changes to your site in order to improve its search engine rankings. On-page optimization can present search engines what your blog should be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a method to show search engines like google that your site is a reliable method to obtain information.

The next step is local seo. This can be necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be capable of getting the support that you require. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will enable you to see which keyphrases are yielding greatest results. It is going to reveal to you how your search rankings have already been improving from month to month.

Google Analytics will likely be installed on your website, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to see how many of the visitors to your site have found your blog via search engines like yahoo.

If you’re interested in dealing with Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis will even compare your website to competing sites. Because this consultation will probably be absolutely free, there is absolutely no reason for you not to take full advantage of it.

It’s necessary for your organization to be optimized for search engines like yahoo. Strong SEO is important to the fitness of any business. Whether you have a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to find out more.

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