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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving South San Francisco California

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO can benefit your business in several ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is an experienced professional that has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll receive the Search marketing services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first task of the process. This process involves making changes to your site as a way to improve its search engine rankings. On-page optimization can show search engines like yahoo what your blog ought to be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy way to obtain information.

      The 3rd step is local search engine optimisation. This really is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be able to get the services that you require. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will help you to see which keyphrases are yielding the greatest results. It will also reveal to you the way your search rankings are already improving from month to month.

      Google Analytics will be attached to your site, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to see how many of the website visitors to your web site are finding your site via search engines like yahoo.

      If you’re enthusiastic about dealing with Tom Johnston, you can contact him to get a free video analysis of your site. The analysis may also compare your blog to competing sites. Since this consultation will likely be free of charge, there is no reason for you not to benefit from it.

      It’s essential for your organization to get optimized for search engines like google. Strong SEO is vital to the fitness of any company. Whether you operate a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.

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