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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Solvang California

Tom Johnston Is The Smart Choice For SEO

Professional SEO can benefit your small business in several ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, poor quality SEO may be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll obtain the SEO services you need.

Johnston takes a three-step method of SEO. On-page optimization is the initial step in the process. This procedure involves making changes to some site so that you can improve its search engine results. On-page optimization can show search engines like yahoo what your site should be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your internet site is a trustworthy way to obtain information.

The third step is local seo. This is certainly required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be able to get the help that you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will assist you to see which search terms are yielding the best results. It will likewise explain to you the way your search rankings are already improving from month to month.

Google Analytics is going to be placed on your site, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to view what number of the targeted traffic to your website have realized your website via search engine listings.

If you’re thinking about utilizing Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Since this consultation is going to be free of charge, there is not any cause of you not to take advantage of it.

It’s necessary for your business to get optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you run a huge national company or possibly a small, locally-based company, you can rely Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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  • 34.648841
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  • Santa Barbara
  • Solvang
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  • CA