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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Sloughhouse California

Tom Johnston Is Your Best Option For SEO

Professional SEO will manage to benefit your organization in many ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, low quality SEO might be damaging in your site. Tom Johnston can provide the expert SEO services you need. Johnston is undoubtedly an experienced professional that has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to do business with Johnston, you’ll have the SEO services you want.

Johnston has a three-step approach to SEO. On-page optimization is the first step of the process. This procedure involves making changes into a site in order to improve its search engine rankings. On-page optimization can present search engines like yahoo what your site needs to be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many components of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your internet site is a reliable supply of information.

The 3rd step is local search engine optimisation. This is certainly required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll can get the help that you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will enable you to see which search phrases are yielding greatest results. It will reveal to you the way your search rankings have been improving from month to month.

Google Analytics will likely be set up on your blog, which implies it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the targeted traffic to your blog have realized your site via search engines like google.

If you’re enthusiastic about utilizing Tom Johnston, you may contact him for a free video analysis of your site. The analysis will even compare your web site to competing sites. Simply because this consultation will be absolutely free, there is no basis for you do not to benefit from it.

It’s essential for your company being optimized for search engines. Strong SEO is important to the fitness of any company. Whether you manage a big national company or a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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