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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Shingle Springs California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO may benefit your company in many ways. SEO can generate leads, get more traffic for your site, and deliver an improved user experience. However, low quality SEO could be damaging in your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll have the Search engine optimization services you require.

Johnston needs a three-step method of SEO. On-page optimization is the first step of the process. This procedure involves making changes to a site so that you can improve its search engine results. On-page optimization can display search engines like Google what your blog should be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your internet site is a trustworthy source of information.

The next step is local search engine optimisation. This really is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the assistance that you require. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will allow you to see which search phrases are yielding the best results. It is going to explain to you how your search rankings have been improving from month to month.

Google Analytics will be attached to your site, which means it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the targeted traffic to your website are discovering your blog via search engines like google.

If you’re considering utilizing Tom Johnston, you can contact him for the free video analysis of your site. The analysis will likely compare your site to competing sites. Simply because this consultation will be absolutely free, there is not any reason for you not to make the most of it.

It’s vital for your business to become optimized for search engine listings. Strong SEO is vital to the health of any business. Whether you operate a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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