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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Shasta Lake California
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a much better user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston can offer the expert SEO services that you need. Johnston is an experienced professional that has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll receive the Search engine optimization services you require.
Johnston has a three-step approach to SEO. On-page optimization is the first step of your process. This technique involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can show search engines what your site needs to be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, including creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is ways to show search engines that your site is a trustworthy way to obtain information.
The next step is local search engine optimization. This is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be able to get the help that you require. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will enable you to see which search phrases are yielding greatest results. It is going to reveal to you the way your search rankings are already improving from month to month.
Google Analytics will likely be set up on your site, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your web site are discovering your blog via search engines like yahoo.
If you’re enthusiastic about working together with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will also compare your blog to competing sites. Because this consultation is going to be free of charge, there is absolutely no cause of you do not to take full advantage of it.
It’s vital for your company to get optimized for search engine listings. Strong SEO is vital to the health of any company. Whether you operate a sizable national company or a small, locally-based company, you can trust Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
Internet Marketing Service
Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
- Competitor Keywords Analysis
- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building
- Shasta Lake