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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Shafter California

Tom Johnston Is The Best Choice For SEO

Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll receive the Search engine optimization services you want.

Johnston has a three-step strategy to SEO. On-page optimization is the first task of your process. This technique involves making changes into a site in order to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your blog should be ranking for. There are numerous on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your site is a trustworthy source of information.

The third step is local search engine marketing. This really is required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be capable of getting the services that you need. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will assist you to see which search terms are yielding greatest results. It is going to explain to you how your search rankings have been improving from month to month.

Google Analytics is going to be placed on your blog, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to find out what number of the targeted traffic to your blog are finding your site via search engines like yahoo.

If you’re thinking about dealing with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will likely compare your blog to competing sites. Because this consultation will likely be totally free, there is not any basis for you not to take advantage of it.

It’s vital for your business to be optimized for search engine listings. Strong SEO is essential to the fitness of any organization. Whether you manage a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to find out more.

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