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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Shafter California

      Tom Johnston Is The Best Option For SEO

      Professional SEO will benefit your organization in many ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, low quality SEO might be damaging for your site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is definitely an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll have the SEO services you will need.

      Johnston has a three-step procedure for SEO. On-page optimization is the first step in the process. This technique involves making changes to your site as a way to improve its search engine rankings. On-page optimization can show search engines like yahoo what your site ought to be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your internet site is a reliable supply of information.

      The 3rd step is local search engine optimization. This can be essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be capable of getting the support that you require. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will enable you to see which search phrases are yielding greatest results. It will likewise show you how your search rankings have already been improving from month to month.

      Google Analytics will be set up on your website, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to discover how many of the website visitors to your blog are finding your site via search engines.

      If you’re considering working together with Tom Johnston, you are able to contact him for any free video analysis of the site. The analysis will even compare your blog to competing sites. As this consultation is going to be absolutely free, there is absolutely no cause of you do not to take full advantage of it.

      It’s important for your organization to get optimized for search engines. Strong SEO is essential to the health of any organization. Whether you operate a big national company or a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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