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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Seal Beach California
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO may benefit your organization in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, poor quality SEO can be damaging in your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll receive the Search marketing services you will need.
Johnston has a three-step procedure for SEO. On-page optimization is step one from the process. This technique involves making changes to your site so that you can improve its search engine results. On-page optimization can show search engines what your blog must be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your site is a reliable way to obtain information.
Your third step is local search engine optimisation. This is required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll can get the support that you desire. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will help you to see which keyphrases are yielding greatest results. It will likewise explain to you the way your search rankings have been improving from month to month.
Google Analytics is going to be placed on your website, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the targeted traffic to your site are discovering your site via search engine listings.
If you’re considering dealing with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will likely compare your site to competing sites. Simply because this consultation will likely be absolutely free, there is no basis for you not to benefit from it.
It’s essential for your small business to get optimized for search engines. Strong SEO is crucial to the healthiness of any company. Whether you manage a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
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- White Hat
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- Link Building
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