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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Santee California

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO may benefit your organization in several ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, poor quality SEO may be damaging in your site. Tom Johnston can provide the expert SEO services you need. Johnston is an experienced professional which has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll obtain the SEO services you want.

      Johnston has a three-step procedure for SEO. On-page optimization is the first step of your process. This process involves making changes into a site in order to improve its search engine rankings. On-page optimization is capable of showing search engines what your blog ought to be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines like google that your site is a reliable source of information.

      The third step is local search engine optimisation. This can be important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be capable of getting the support that you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will help you to see which keyphrases are yielding ideal results. It will show you how your search rankings happen to be improving from month to month.

      Google Analytics will likely be attached to your blog, which implies it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the website visitors to your site are discovering your website via search engines like yahoo.

      If you’re considering utilizing Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis may also compare your blog to competing sites. Since this consultation will likely be free of charge, there is absolutely no cause of you not to make the most of it.

      It’s important for your organization to be optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.

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