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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Santa Ynez California

Tom Johnston Is The Best Choice For SEO

Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is surely an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll obtain the Search engine optimization services you require.

Johnston requires a three-step method of SEO. On-page optimization is the first step of the process. This process involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can display search engines like Google what your site ought to be ranking for. There are several on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your internet site is a trustworthy method to obtain information.

The third step is local search engine marketing. This really is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll get the help you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will assist you to see which search terms are yielding the best results. It will reveal to you how your search rankings have already been improving from month to month.

Google Analytics is going to be placed on your site, which suggests it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the targeted traffic to your blog are discovering your blog via search engine listings.

If you’re thinking about utilizing Tom Johnston, you can contact him for any free video analysis of your site. The analysis will also compare your blog to competing sites. As this consultation is going to be totally free, there is no basis for you not to take advantage of it.

It’s necessary for your organization being optimized for search engines like google. Strong SEO is essential to the health of any company. Whether you run a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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